Welcome to the Search Engine Optimization Bible. Search engine optimization has come to mean a lot of what to a lot of different people. In the strictest sense, SEO is all about the on-page and off-page design strategies you can use to enhance your search engine ranking. This usually means tweaking your website, using design elements and content. And in most cases, it entails spending no money at all.
SEM or Search Engine Marketing is not only SEO. More accurately, SEM includes PPC or pay-per-click advertising. Search engine marketing is about doing anything you need to do to ensure that your website ranks as high that you can in search engine results. What this means is not just that you make the needed changes to your web-site design but that you also employ other tactics, like using a paid advertising program or purchasing content strategies.
Goal of SEO
The ultimate goal of SEM is to bring more people to your web site. And you certainly can do that by improving your search engines results. You may also do that by benefiting from an increasing phenomenon on the Web, social media. Social media marketing is just a viral kind of sharing informative data on the Web. You may think of it as an even more sophisticated approach to sharing your favourites or information that you think will interest other people. And using social networking to enhance the traffic to your website is called Social Media Marketing, or SMM.
All these marketing efforts have something in accordance: reaching your target audience. And today anyone who is no SEO purist places all these marketing methods beneath the SEM umbrella. These are methods for optimizing your website for the audience that wanting to reach. And as social networking grow in popularity, they’re planning to be afflicted with and included in search engine results as well.
Anyone is definitely an SEO consultant. No official certification programs exist, and no industry standards guide the development of an SEO consultant. And from taking care of, that’s good news for you. It means that you could become your own SEO consultant. And a great first step is to master the information you will discover in these pages.