This book demystifies the world of search engines. You find out what you need to do to give your site the best possible chance to rank well in the search engines.
✓ Make sure that you’re using the right keywords in your Web pages.
✓ Create pages that search engines can read and will index the way you want them to.
✓ Avoid techniques that search engines hate — things that can get your Web site penalized
✓ Build pages that give your site greater visibility in search engines.
✓ Get search engines and directories to include your site in their indexes and lists.
✓ Turn up the search engines’ Local search results (you know, on the little map that often appears).
✓ Get into the product and shopping indexes.
✓ Encourage other Web sites to link to yours.
✓ Make the most of social networking and video.
✓ Keep track of how your site is doing.